Experimentation (A/B testing)

I have experience in the whole process of designing and analyzing A/B experiments in a product based format to ensure integrity of the experiment procedure and assess the statistical effect.

• Designing controlled trial A/B experiments
• Analysing results with appropriate statistical methods
• Designing data visualisations and creating reports to communicate results and uplift
• Interpreting results and suggesting future action plans and potential next step experiments as an iterative process

Example post to follow!